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Ask Dan Prechtel
Ask President Dan Prechtel: November 2009
Franchise Alliance President Dan Prechtel answers an important income question.Consultant Question: If the company doesn't collect over-rides or royalties from our commissions, how do you make money and what is your long term interest in supporting the broker network?
Dan Prechtel Response: We have created a 21st century business model that allows us to make money WITH our brokers, not FROM our brokers. This model will be sustainable indefinitely and results in a win win situation for the entire team.
First, please understand that the Franchise Alliance broker network is the main engine that drives every part of our business. Without brokers, the company does not have franchise partners, advertising programs, or revenue. Simply put, supporting our brokers is priority one.
One principal revenue stream is generated from the individual web sites that the company builds, hosts, and maintains for its brokers. We operate a massive supplier pay per click ad campaign on the right margin of each one of those web sites.
Every time we add a broker to our group, we add over 700 pages of franchise specific web content to our ad campaign! Imagine the power of over 100,000 pages of franchise specific information on the web, and the advertising dollar potential from those pages. As long as the broker is successful and active, the web pages are earning money for the company. We are totally vested in the broker's success.
Another large revenue stream comes from our Franchise Launch division. Although many factors are part of a company decision to use us to launch a new concept, our successful broker network is our number one sales tool. The ability to plug into that network and sell his new franchise is what separates us from the competition and builds our launch division.
It is easy to see how our profitable operation is completely dependent on the amazing synergy between the company and its broker team.
Now let's go out today and help someone find that dream franchise! Dan Prechtel
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Phone: (678) 385-6750