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Ask President Peter Casey: May 2010

Franchise Alliance President Peter Casey answers a question about online training.

Consultant Question: You recently converted to a virtual training model. How does it compare to the old fashioned face-to-face one-on-one model?

Peter Casey's response: Simply put, it makes much more sense to train our brokers with the live, online, virtual classroom. We deliver a better product that produces a more informed broker.

Armed with many years of experience, we knew that we needed more than 2 days to cover all the keys areas of franchise consulting, and we also know that people learn better at their own pace. I am sure that everyone can think back on a time when they were given too much information too fast-it can be overwhelming at times.

Our online training program not only delivers the information at a pace customized by each trainee, it also provides more information in a much more comfortable learning environment for our brokers-the home office or current place of business. What could be a better environment to learn in?

Our training curriculum is composed of fifteen key areas of franchise consulting. Each one of these modules is taught by a different franchising professional, so not only do you learn at your own pace, you learn from those with specific practical skills and experience in that particular area of study. The advantages of having fifteen different mentors with varied and focused attention on specific areas-teaching live classes at the pace of the trainee can't be measured.

This approach allows our trainees to control the launching of their own franchise consulting business. They won't leave training exhausted and with their head spinning. To me, it just makes so much more sense than forcing so much information into a small period of time and in a setting that might not be comfortable for everyone.

We did an enormous amount of research to find just the right online training tools for our Franchise Alliance Online University. We settled on the identical online training tools that are used by companies like Google, Stanford University, ADP, Boeing, and BMW, to name a few. If a tech-friendly company like Google and an "old school" University like Stanford uses the same online training tools that we use, we are very comfortable in our state of the art training platform.

So is online training smarter, better, faster, simpler, more complete, and clearly the way to go? Our answer is a solid yes. Just ask yourself this one question: "How is it possible to improve on a teaching system with fifteen successful practitioner mentors teaching me at my own learning pace in the comfort of my home office? " We think the answer is abundantly clear!



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Franchise Alliance, Inc. | 400 Galleria Parkway, Suite 1500 | Atlanta, GA 30339
Phone: (678) 385-6750