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Ask Director of Communications Pamela Hooper: January 2010
Director of Communications Pamela Hooper answers a question about the Franchise Alliance License Fee.Consultant Question: Our license fee is a little higher than at least one of our main competitors. Why is that?
Pamela Hooper's response: I always get a good laugh when I'm asked this question. Our fee is a one-time cost that never has 'add on' or 'enhancement' fees nor does it increase. Once a broker is trained he has sent us the last dollar we will ever collect from him. We will make future revenue with our broker, not from our broker!
Other broker networks collect a monthly fee to support a web site or other enhanced service. In fact, one broker network I'm familiar with has a training manager that actually sells "ongoing mentoring" as an add on to the fees. Shouldn't that be covered in the up-front cost of the business?
But the real hook is in those royalties the other guys just love to collect. I can't say that I blame them, who wouldn't want to take 10-25% of someone else's income through eternity? It was a great business model 15 years ago but just does not hold up in today's economy.
A moderately successful broker doing six successful referrals a year will earn a six figure income (yes, our commissions are that high!) and pay OVER $100,000 IN ROYALTIES in his first ten years in the business. Pardon me if I don't sign into fuzzy math, but how does that make them cheaper?
I suppose you could buy a refrigerator without a door and it would be "cheaper" than the deluxe model. But if you added in the cost of keeping it cool over ten years, the so called savings would evaporate pretty quickly. Let's face the facts here folks, the best deal by far is the top of the line Franchise Alliance model.
There is an old cliché floating around, and as much as I don't want to sound trite, the simple truth is that you get what you pay for. In our case, much more than you pay for including over 300 franchise partners; the most in the industry!
Now let's get busy and make 2010 another record breaking year!
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