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What is a Franchise Broker?
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Ask A Team Member
Ask President Peter Casey: November 2009
Franchise Alliance President Peter Casey answers an important income question.Consultant Question: If the company doesn't collect over-rides or royalties from our commissions, how do you make money and what is your long term interest in supporting the broker network?
Peter Casey's response: We have created a 21st century business model that allows us to make money WITH our brokers, not FROM our brokers. This model will be sustainable indefinitely and results in a win win situation for the entire team.
First, please understand that the Franchise Alliance broker network is the main engine that drives every part of our business. Without brokers, the company does not have franchise partners, advertising programs, or revenue. Simply put, supporting our brokers is priority one.
One principal revenue stream is generated from the individual web sites that the company builds, hosts, and maintains for its brokers. We operate a massive supplier pay per click ad campaign on the right margin of each one of those web sites.
Every time we add a broker to our group, we add over 800 pages of franchise specific web content to our ad campaign! Imagine the power of over 200,000 pages of franchise specific information on the web, and the advertising dollar potential from those pages. As long as the broker is successful and active, the web pages are earning money for the company. We are totally vested in the broker's success.
A second and very key revenue stream comes from paid premium placement advertising both on our company web site and on the 35 web sites we use to generate leads for our broker team. At any given time up to 35 of the 350+ franchisors that we work with pay us a flat monthly fee to assist them with marketing their franchise company to our brokers as well as to the general public. Enhanced exposure means enhanced referrals, and in today's competitive market franchise companies are looking for every edge and are willing to pay for that edge. The fee that they pay for this service is completely separate from the commissions that they pay our brokers, and is simply another way that we earn money with our brokers, not from them!
A final and decidedly spectacular revenue stream comes from our Franchise Partner division. Although many factors are part of a company decision to use us to launch a new concept, our successful broker network is our number one sales tool. The ability to plug into that network and sell his new franchise is what separates us from the competition and builds our partner division, further adding to our overall profitability.
It is easy to see how our profitable operation is completely dependent on the amazing synergy between the company and its broker team.
Now let's go out today and help someone find that dream franchise!
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Phone: (678) 385-6750