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Ask Vice-President Don Daszkowski: September 2009
Franchise Alliance Vice-President Don Daszkowski addresses anonymous online and third party character assassination.Consultant Question: Why doesn't our company fight back with replies to the absurd claims and negativity put out there by some in our industry?
Don Daszkowsk's response: We have elected to ignore any and all negativity directed at our Franchise Alliance team. My concern is that dignifying any of it with a reply actually adds credibility to the attacker, much like barking back at a barking dog.
Anyway, how do you even begin to defend yourself against an anonymous critic? And for that matter why would you want to? Our reputation in this industry is spotless, we are widely acknowledged as the elite Franchise Consulting Agency, and we are the only truly full service Franchise Consultant in the US. We don't need to apologize to anyone!
We are well known for our outstanding Bank references, CPA references, Attorney references, and Supplier references to name a few. We are a BBB Accredited business with a perfect record for as long as we have been in business. Franchise Alliance, Inc. is an International Franchise Association member as well, adding to our luster.
Now add to that impressive resume the over 300 franchise companies that have elected to work with us and share their business future and recruiting with Franchise Alliance, Inc. Imagine the collective power of over 300 of America's finest brand names associating with the number one Franchise Consulting agency to grow their business.
My take on most criticism is that if the other guys have nothing to say about their own business model, of course they have to talk about ours! They don't have a story to tell of their own, so instead they elect to try to tell ours. I suppose we should thank them, if only they would get the story straight!
After all, the news and TV tabloids only feature phony stories about the biggest stars! Newspaper headlines only feature industry leaders. The gossip columns aren't writing about unknowns every day. Maybe we should just sit back and take any and all sniping as the great compliment that it actually represents!
My personal best regards for another great month!
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